BoiseWebCo
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The BoiseWebCo Difference

Built in Boise. Built for Growth.

We design and develop modern, high-performance websites for Idaho businesses that expect more than a brochure. Every site is engineered to drive leads, customers, and measurable results.

  • Looking for an incredibly talented designer who is passionate about helping your brand succeed on the web? Thomas is your guy, no question. I only wish the entire web could be Rightly Designed!

    John M.
  • Thomas was responsive, professional, and came up with terrific designs that really reflected my needs. It's like he could read my mind!

    Anne J.
  • Thomas came up with a great design idea on the very first try, plus he was very willing to try several other designs to test this against. His interaction was professional and prompt. This was a very easy process!

    Robert M.
  • Beautiful designs, awesome customer service. Thomas is very responsive and easy to work with.

    Gail B.
  • Thomas is quick to respond, clear in his communications, and produces impeccable work. I highly recommend him!

    Ray E.

Our Approach

Most websites fail because they treat growth like a guessing game. Businesses publish pages, run occasional ads, or post on social media without a clear system connecting those efforts to real customers. Our approach replaces that randomness with a deliberate growth engine. Each stage is designed to guide potential customers from the first moment they discover your business all the way through becoming a paying customer.

Instead of hoping traffic converts, we build a structured pathway that steadily transforms attention into leads, leads into trust, and trust into revenue.

Attention & Traffic

Growth begins with attention, but not the kind you have to pay for. Our approach is organic first. Instead of relying primarily on ads, we help you develop a social content strategy focused on creating valuable and useful content that educates, informs, and helps your audience. Short videos, insights, and practical posts position your business as a trusted voice while naturally attracting interest from people already searching for answers. Once certain content begins to perform well organically, it can then be strategically boosted with paid distribution, amplifying what already works and driving even more qualified visitors back to your website.

Your Website

Once someone discovers your business, your website becomes the central hub of the entire system. Instead of acting like a static brochure, the site functions as a conversion-focused platform designed to capture interest and guide visitors toward the next step. Clear messaging, fast performance, and thoughtful design ensure visitors immediately understand what you do, why it matters, and what they should do next.

Leads

Attention alone does not grow a business. The next step is turning visitors into leads. This stage focuses on creating opportunities for potential customers to raise their hand and express interest. Whether through downloads, consultations, inquiries, or subscriptions, the goal is to convert anonymous visitors into identifiable prospects who are open to hearing more from you.

Education & Value

Most customers are not ready to buy the moment they first discover your business. They need clarity, trust, and confidence. This stage focuses on nurturing leads by providing helpful information, insights, and guidance that demonstrate your expertise. By consistently delivering value, you build credibility while helping potential customers understand why your solution is the right choice.

Customers

When the system works correctly, attention becomes traffic, traffic becomes leads, and leads become informed prospects who are ready to act. At this stage, the process culminates in converting those prospects into paying customers. Because each step of the journey has been intentionally designed, the transition from interest to purchase feels natural and expected rather than forced.

For Business Owners Who Want More Than Just a Website

For over 15 years, I have been wireframing, designing, coding, and launching websites for businesses of all sizes. From five-page informational sites to full-scale ecommerce platforms, I have worked across the entire lifecycle of web projects, from strategy and copy to design, development, launch, hosting, and long-term growth.

The majority of that time was spent building in WordPress.

I did not arrive at a modern stack because it was trendy. I arrived there because I understand WordPress deeply. I built hundreds of sites with it. I maintained plugins. I debugged theme conflicts. I optimized performance. I handled security incidents. I worked inside the ecosystem for over a decade.

In fact, I was featured by GoDaddy as a top WordPress developer and expert, which you can see here.

WordPress has been my foundation. And that foundation is exactly why I can confidently say this:

For modern businesses focused on performance, security, and growth, WordPress is no longer the best option.

What Changed

Over the years, I watched WordPress evolve from a clean publishing platform into a heavy, plugin-dependent system. To achieve basic business functionality, sites increasingly required:

  • Page builders layered on top of themes
  • Dozens of plugins maintained by third parties
  • Frequent updates and compatibility checks
  • Ongoing security patches
  • Performance optimization just to reach average speeds

The result was slower sites, more maintenance overhead, and greater long-term risk.

For hobbyists, this might be acceptable. For businesses, it creates friction, cost, and missed opportunity.

Why My Background Matters to Your Business

Because I know WordPress inside and out, I understand where it slows teams down, where security vulnerabilities typically arise, where plugin dependencies create hidden risk, why performance issues directly impact conversions, and how much time and money businesses spend maintaining the status quo.

This is not theoretical criticism. It comes from years of hands-on experience building, supporting, and scaling real business websites.

When I transitioned to a modern stack using React and Next.js, the difference was immediate. Sites were dramatically faster. Security risks dropped. Maintenance became simpler. Development timelines shortened. And most importantly, businesses had a more stable foundation to grow from.

What This Means for You

A modern site is not about developer preference. It is about business outcomes.

  • Faster load times mean lower bounce rates
  • Better performance means stronger SEO potential
  • Fewer moving parts mean fewer breakages
  • Cleaner architecture means easier long-term scaling
  • Less maintenance overhead means lower total cost over time

After rebuilding my own properties and working with clients on modern migrations, I saw measurable improvements across performance, usability, and operational simplicity.

That is why I created services specifically designed to help businesses move beyond WordPress and into a modern, performance-focused foundation.

Nearly a third of the internet still runs on WordPress. Many business owners feel the frustration but assume there is no viable alternative.

There is.

And because I have spent over a decade inside WordPress, I know exactly how to transition you away from it safely, strategically, and without sacrificing functionality.

If your website is meant to be more than a brochure, if it is meant to generate leads, drive revenue, and support long-term growth, then your technology foundation matters.

I would be happy to help you evaluate whether a modern rebuild makes sense for your business.

Portrait of Thomas McGee

Thomas McGee

Founder of BoiseWebCo